Build trust, boost conversions, and improve your SEO by embedding your Hellopeter reviews on your website.
Hellopeter widgets let you showcase customer reviews directly on your website. They're pre-built, fully customisable, and easy to embed. Whether you want a rotating carousel, a floating panel, or a trust badge, you'll find the right widget for your needs.
Before you start: You'll need at least 5 positive reviews (rated 4-5 stars) collected in the last 12 months before you can activate widgets. If you're not there yet, use the WhatsApp review collection tool to gather more feedback.
Why display your reviews?
Social proof is one of the most powerful tools for building trust online. When potential customers visit your website and see real feedback from real people on an independent trusted platform like Hellopeter, it gives them the reassurance they need to make a purchase or enquiry. Displaying your reviews directly on your site means they don't need to leave your page to find them.
Build trust and credibility - Showing your customers' experiences directly on your website demonstrates transparency and confidence in your service.
Increase conversions - Reviews at key points in the customer journey (homepages, product pages, checkout) reduce hesitation and drive more sales. Visible star ratings from your Hellopeter profile can significantly increase click-through rates.
Improve your SEO - Embedded reviews give Google fresh, unique content to index on your pages. Reviews continuously generate new keywords and phrases, helping your business rank for search terms you wouldn't otherwise appear for. Hellopeter's embed code includes structured data that enables rich snippets (star ratings) in Google search results for your own website.
Become more discoverable - The more review content on your site, the more entry points you create for potential customers to find you through search. Every review adds new long-tail keywords that match how real customers search.
Show Google reviews too - If you've connected your Google Business Profile, your widgets can display both Hellopeter and Google reviews together in one place. This means visitors see all your social proof without needing to check multiple platforms. You can also display your Google metrics alongside your Hellopeter metrics, giving potential customers a complete picture of your reputation across both platforms.
Your reviews are a valuable marketing tool. Collecting them is step one. Displaying them is how you turn that investment into results.
Widgets fall into two categories: display-only and display-plus-collect.
Display-only widgets show your best reviews to visitors. These work great for building social proof without asking for action:
• Carousel - A rotating showcase of reviews with navigation controls. Perfect for homepages.
• Review Slider - A fixed-position tab on your page edge. Visitors expand it to see reviews.
• Vertical Feed - A scrollable grid of reviews. Ideal for sidebars or testimonial sections.
• Drop-down Widget - A compact accordion. Expands on click to reveal reviews.
• Verified Review Badge - A small, stacked badge showing your rating and review count.
• Ribbon Badge - A horizontal banner displaying your rating and industry ranking.
Display-plus-collect widgets show reviews and make it easy for visitors to submit their own:
• Review Tab - A floating tab with reviews and a WhatsApp "Write a Review" button built in.
• Write a Review Button - A WhatsApp button for review collection (no reviews displayed).
• SEO Review Page - A full page of reviews with search engine optimisation. Includes a "Write a Review" call-to-action.
Your Hellopeter metrics
Your Hellopeter metrics are the key indicators that consumers use when deciding whether to engage with your business. Displaying them on your website puts your credibility front and centre:
• TrustIndex - Your main trust metric. Learn more about TrustIndex.
• Industry ranking - How you rank against other businesses in your industry, based on your TrustIndex.
• Average review rating - The average of all your review star ratings.
• Net Promoter Score (NPS) - How likely your customers are to refer you. Learn more about NPS.
The Verified Review Badge and Ribbon Badge widgets display these metrics on your site. Place them in your header, footer, or checkout flow for maximum impact.
How embedding works
All Hellopeter widgets use the same simple process:
1. Choose your widget type in the portal.
2. Customise the look, size, and content to match your brand.
3. Copy the embed code (either HTML/JavaScript or iframe format).
4. Paste it into your website (works with WordPress, Shopify, Wix, or custom HTML).
The widget loads your live reviews automatically. If you collect new reviews, they appear on your site straight away.
Tip: Use HTML/JavaScript embed code for best results. It provides SEO benefits and avoids CSS conflicts. Use iframe only if your website has strict security policies.
Think about where you want reviews to appear and what action you want visitors to take.
For maximum visibility: Use Carousel or Vertical Feed on your homepage or product pages. Both adapt to different screen sizes automatically.
For high-converting sites: Use Review Tab or SEO Review Page. Both include a WhatsApp "Write a Review" button, turning viewers into reviewers.
For space-limited pages: Use Drop-down Widget or Ribbon Badge. They take minimal space but pack a credibility punch.
For trust signals: Place Verified Review Badge or Ribbon Badge in your header, footer, or checkout flow to reassure visitors at key moments.
For e-commerce: Display key metrics during your checkout flow. Trust signals at checkout help boost conversions when customers are making their final decision.
Plan info: All widget types are available on Free Trial, Growth Monthly, Growth Annual, and Premium plans. No premium features are locked behind plan upgrades.
You can place Hellopeter widgets wherever you like on your website. For maximum impact:
Homepage - Your first impression. A carousel or vertical feed here immediately builds credibility with new visitors.
Product or service pages - Reviews next to your offerings help customers make confident purchase decisions.
Checkout flow - Trust badges and metrics at checkout reduce cart abandonment and boost conversions.
Footer - A subtle but persistent trust signal across every page of your site.
Contact page - Reviews here reassure customers who are about to reach out.
Landing pages - Any page you drive paid traffic to benefits from social proof.
Customisation options
Every widget lets you control:
• Size - Choose from preset widths (e.g. 320px, 700px, 940px depending on widget type).
• Header - Show your rating and review count, or use a text header like "Our customers say...".
• Colours - Pick your own font, border, and background colours. Change star colours to match your brand.
• Content - Show 10, 20, or 30 reviews. Toggle anonymous reviewers on or off.
• Channels - Display Hellopeter reviews, Google reviews (if you've connected your Google account), or both.
The live preview updates instantly as you adjust settings, so you'll see exactly how it looks before embedding.
Still need help? Use the live chat inside your portal to get in touch with our customer success team.